Rebrand Griffith Observatory, an icon of Los Angeles, a national leader in public astronomy, a beloved civic gathering place, and one of southern California’s most popular attractions. The Observatory is located on the southern slope of Mount Hollywood in Griffith Park, and is visible from many parts of the Los Angeles basin. The Observatory is one of the most popular informal education facilities in the United States and the most-visited public observatory in the world.

The concept combines the importance of the observatory as an architectural place/icon with its mission to bring the world of astronomy to the public. The window represents the way in which Griffith Observatory guides visitors to see and, then understand, astronomical phenomena. It is intended to convey the idea of movement towards the sky with the angularity of the window lines. The precise angles and parallel lines convey scientific intention. The circle serves as a punctuation point and represents any number of astronomical bodies. The continuous line of the concept is intended to convey the close bond between the observatory dome and its mission.